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Studies in several environmental contexts (e.g., home energy conservation, household recycling, hotel conservation efforts) show that (1) energy users severely underestimate the role of social norms in guiding their energy usage, (2) communications that employ social norm-based appeals for pro-environmental behavior are superior to those that employ traditional persuasive appeals, and (3) even though these highly effective social norm-based appeals are nearly costless—requiring no large technological fixes, tax incentives, or regulatory changes—they are rarely (and sometimes mistakenly) delivered.

Robert Cialdini
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Looking for someone to ~~blame~~ thank for this weblog. Some of the credit goes to Matt Mullenweg. Tho, this blog is still fuzzy on the whole WordPress way thing.

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