Via Red, Green, and Blue, we learn that Deutsche Bank unveiled a 70-foot-tall digital billboard at 33rd Street and 7th Avenue in the heart of New York City.
Cool, fool! The Doomsday Clock has gone digital.
Outside Madison Square Garden and Penn Station, the billboard displays a running total of greenhouse gases in the atmosphere. “The measurements track all long-lived greenhouse gases covered under the Kyoto and Montreal Protocols (24 gases excluding ozone and aerosols).”
“It will be a huge task to bring global emissions under control and my hope is that putting this data in the public view will spur both governments and markets to move us more quickly to a low-carbon economy,” said Parker.
