When Was the Last Time That You Saved A Planet?


Writing for the Guardian, Leo Hickman rhetorically asks, “When was the last time a YouTube video focused on an environment issue went truly viral?”

Probably about a year ago when Greg Craven‘s nine-minute lecture entitled “The Most Terrifying Video You’ll Ever See” wracked up several millions views.

Hickman also asks the quintessential question: Can YouTube stoke passion?

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