According to a recent study by Harris Interactive, via Energy Efficiency News, 20% of Europeans are very or extremely likely to purchase a plug-in hybrid model for their next vehicle.
Hey, Ace, speaking of the Better Place Race, in comments at the Energy Leaders Summit, sponsored by Financial Times and the World Energy Council and held in London last week, Jan-Olaf Willums, who is the CEO of electric car company TH!NK GLOBAL, said, “The electric car is here to stay.” Say it with me, EU-ers, “No plug, No deal.”
“Due to a combination of higher fuel costs, concentrated driving conditions, and cultural differences that cater to high levels of environmental protection, Europeans have historically been more adopting of technologies that contribute to additional efficiency in their vehicles,” says Stephen A. Lovett, director of automotive and transportation research at Harris Interactive.
However, US consumers are also now waking up to the potential of plug-in technology.
“Mounting economic and environmental trends in the US will likely start to level the playing field in the future among US and European consumers,” adds Lovett.