A great deal of effort went into an excellent spoof: Coal Cares. While mainstream media is for the most part ignoring it; it is making its way in the social media stream.

And, yes sir, American-made.
The target this time? The world’s largest coal company, Peabody Coal.
Yes, the satirists used Yes Men Guidance Systems and you should, too. Wikipedia gives the basics:
Satire is primarily a literary genre or form, although in practice it can also be found in the graphic and performing arts. In satire, vices, follies, abuses, and shortcomings are held up to ridicule, ideally with the intent of shaming individuals, and society itself, into improvement. Although satire is usually meant to be funny, its greater purpose is often constructive social criticism, using wit as a weapon.
“Militant” irony or sarcasm often professes to approve (or at least accept as natural) the very things the satirist wishes to attack.
One might suspect that inspiration (Koch, Koch) came from the caroling coal nuggets,
“Don’t you mean (cough, cough) to call attention to that feeble attempt at humor?”
No.
Related articles
- Coal Cares: Spoof – or reality? (climateprogress.org)
- World’s Largest Coal Company Gives Out Free Asthma Inhalers to Kids (Not.) (treehugger.com)
- Peabody continues making dubious claims about coal (climateprogress.org)
- Hoax ‘Peabody Initiative’ Offers Free Inhalers For Asthmatic Kids, Courtesy of Coal Company (newsfeed.time.com)




2 Comments
Notice that the Wikipedia entry on satire mentions shaming individuals and society. No mention of corporations. Did the author presume that corporations have no shame?
Thank-you for that hoot, David Roberts!